Gorilla in the Midst - Auditing to add value
Effective auditors don't miss the gorilla
This excellent video resource is for new and experienced auditors. It shows why auditors need to have a broad view of the business they are auditing.
Flexible delivery formats:
- DVD • Internet delivery • University intranet
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View the sample study guide 
Key points
Harvard university studies have shown that people can miss significant visual events when their attention is narrowly focussed. This video shows an auditor's performance is dependent on:
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Personal traits - having an insight into personality, desirable traits and dark side traits.
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Power - which stems from business knowledge and experience.
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Influence - the ability to build relationships and the skills to rationally persuade and influence managers.
Training package includes:
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DVD - 27 minutes
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Study guide on CD
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PowerPoint presentation
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Languages - DVD also available in Chinese, Spanish and Dutch
Customer feedback
We used this video to supplement formal auditor training. It provided a means of relaying to the forum something quite difficult to teach without such an aid. It demonstrated very clearly the desirable behavioural traits that are both necessary and essential.
Kevin T Tuke, Total Quality Manager, George Barker and Company Ltd
Original Gorilla Study
Note: The original study and video involving the failure to see a person in a gorilla suit were created by professor Daniel J. Simons. The video of the original study is referenced here with professor Simons' express permission. For more information about the study please visit www.viscog.becman.uiuc.edu/djs_lab
Pricing
UK: £495 plus VAT . Australia: $695 plus GST . Other countries: no tax
USD595.00
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